Ancient Forest Alliance.

Product design and promotional materials for a conservation initiative.

Project Overview.

Client

Play coloured variation of the ancient forest alliance lo

Industry

Non-Profit / Conservation

location

British Columbia, Canada

services

Product & Print Design

Project scope.

Product
Design

poster design

layout11

Print
Materials

Challenge.

This project was created in 2018 as part of a volunteer assignment, following a visit to Vancouver Island and the ancient forests of Port Renfrew. After connecting with photographer TJ Watt and learning more about the Ancient Forest Alliance, the goal became to create a piece of work that could support their efforts while fulfilling the project requirements.

Approach.

  • Product concept development
    Designed a limited-edition mug.
  • Supporting print materials
    Created bookmarks and a poster.
  • Photography integration
    Used original imagery to guide visuals.

Measurable Outcomes.

  • Successful product release
    The mug was produced and sold out.
  • Real-world use
    Materials were used at events.
  • Meaningful contribution
    Design supported conservation awareness.

Product Design.

The Doug Mug was developed as a limited-edition product tied directly to the story of the ancient forests and the well-known “Lonely Doug.” 

The illustration was created from an original photograph, translating the subject into a simple and recognizable design that works well on physical merchandise.

product design

We created a product and supporting materials that helped raise awareness for the Ancient Forest Alliance while translating a personal experience into a meaningful design project..

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